Building Global Trust in the AI Search Era: DigiMentumPR Explores the Future of PR for Technology Brands

SHENZHEN, China, Sept. 12, 2026 (GLOBE NEWSWIRE) -- As artificial intelligence reshapes how consumers discover, evaluate and choose products, traditional public relations is entering a new era. At the IEAE Shenzhen International Consumer Electronics Exhibition this month, Desmond Ip former Block (formerly Square) Engineer, Co-founder and COO of DigiMentumPR shared insights into how AI search is changing brand discovery and why technology companies increasingly need to build not only media visibility, but also long-term authority and trust across the digital ecosystem.

Speaking at two industry sessions on Sept. 4 and Sept. 6, Ip examined the growing intersection of AI search, Generative Engine Optimization (GEO), international PR and brand reputation, highlighting a fundamental shift in how technology brands compete for attention.

From Search Results to AI Recommendations

In his Sept. 4 presentation, “Who Exactly Is AI Recommending? Unlocking the Invisible Traffic Opportunity in AI Search,” Ip explored how consumers are increasingly turning to AI platforms such as ChatGPT and Perplexity when researching products.

Instead of browsing search results, consumers can now ask AI directly what to buy, creating a new path:

Prompt → AI-generated answer → Brand or product → Purchase consideration

Ip illustrated this shift with a personal example in which an AI recommendation ultimately influenced his own purchase decision.

For technology brands, this means visibility increasingly depends on having accurate, credible and authoritative information across the digital sources AI systems use to understand brands, including news media, professional reviews, Reddit and other trusted platforms.

“Brands need to think beyond being seen,” Ip explained. “They need to build an information ecosystem that allows them to be understood, trusted and considered when consumers — and increasingly AI systems — are looking for answers.”

Why Global PR Is Becoming Part of AI Visibility

As AI reshapes how people discover brands, authoritative media coverage is becoming part of a technology company’s digital authority. Consistent coverage across relevant media can strengthen the digital footprint that communicates a brand’s expertise, products and credibility.

DigiMentumPR connects global PR with AI search visibility and GEO through global press release distribution, strategic paid media, earned media, and digital authority-building across platforms such as Wikipedia, Reddit and LinkedIn. These activities form the agency’s “Global Trust Infrastructure” — an interconnected framework designed to build the media presence, authority and reputation that help technology brands earn trust in global markets.

Building Trust Across Global Digital Touchpoints

The theme continued during the Sept. 6 roundtable, “Rebuilding the Global Growth Chain: The Growth Revolution of AI, Traffic, Marketing and Supply Chains,” where Ip joined industry leaders to discuss the changing role of digital PR.

Ip highlighted the challenge of the “faceless brand” — companies with sophisticated products and strong e-commerce operations but limited visibility into their leadership, history, expertise or corporate identity. In global markets, this lack of credible information can become a barrier when journalists, customers, creators and business partners conduct background research.

Community platforms require the same level of authenticity. Platforms such as Reddit should not be treated simply as advertising channels for promotional messages. Brands can build stronger credibility by participating genuinely, answering questions, addressing technical issues and providing useful information.

Ip also emphasized the importance of verifiable evidence in brand communications. Sustainability claims, awards, technical achievements and other reputation-building messages should be supported by information that stakeholders can independently verify.

Together, these principles reflect a broader shift in global PR: trust is not simply claimed through marketing—it is built through consistent, credible and independently visible signals across the digital ecosystem.

Earned and Paid Media Are Not Either-Or

Ip also challenged the idea that brands must choose between earned and paid media.

For established technology companies with strong stories and differentiated products, earned media and direct journalist outreach can create valuable editorial relationships. For newer brands with limited international recognition, strategic paid media can help establish an initial layer of credibility and information density while supporting future earned-media efforts.

The objective is not simply to maximize the number of placements.

It is to create consistent, credible signals across multiple sources.

That can include authoritative media, specialized industry publications, product reviews, communities such as Reddit, executive thought leadership and other forms of digital content.

Together, these signals can help create a stronger foundation for how a technology brand is discovered and evaluated by customers, journalists, partners and AI-powered search systems.

Building Global Trust for Technology Brands

As AI increasingly shapes how people discover and evaluate brands, DigiMentumPR believes global PR must evolve beyond media coverage toward trust, authority and AI visibility.

“International PR is no longer simply about getting a brand covered,” said Desmond Ip. “It is about building the information ecosystem that makes a brand discoverable, understandable and trusted in global markets.”

DigiMentumPR is positioned around “Building Global Trust for Technology Brands in the AI Search Era,” combining international media relations, digital PR, community engagement and GEO-oriented strategies to help technology brands strengthen their global presence. As discovery increasingly moves from search engines to AI-powered answers, brands will need not only better products, but also credible digital ecosystems that support long-term trust.

About DigiMentumPR

DigiMentumPR is an international PR and media company, helping technology brands build visibility, authority and trust in global markets. With a network spanning 150+ countries and regions, 30+ languages, and over 200,000 of media and journalist contacts, the agency provides global press distribution, paid and earned media, and digital authority-building across platforms such as Wikipedia, Reddit and LinkedIn. These activities form its Global Trust Infrastructure — an interconnected ecosystem of media, content, reputation and authority that helps technology brands build a credible digital presence and become more discoverable and understandable in an increasingly AI-driven search environment.

DigiMentumPR — Building Global Trust for Technology Brands in the AI Search Era.

Media Contact

Contact Person: Charlene Gao

Email: charlene.gao@digimentumpr.com

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